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Nike SB Anti-Socialite

Skateboarding’s Elite


Visual Resource asked me to contribute creative for their pitch to Nike SB. I was given specs for the final deliverable and told to have fun. I proposed a concept called “Anti-Socialite”, a term with multiple meanings that all resonated with me as a skateboarder. Borrowing images from aristocratic vernacular, I changed their meaning with a bright and graphic treatment.

When folded, the inside of the booklet shows examples of how the concept could work for various applications including store interiors, shoe boxes and print advertising. When unfolded, the outside of the booklet becomes a poster.