Back Info Launch

Music. Gossip. Whatever.

Overview was set to be the go-to destination for nonstop music news, opinion and interviews curated by a team of top music journalists and critics. It would also house a robust artist catalog, smooth listening experience and community layer.

Working with a breakout team of CBS Interactive department heads, we worked to identify a target audience, content objectives and brand positioning. I was responsible for designing and presenting creative directions for the Juke brand, both online and off.