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GameSpot Players’ Ball

You And Your Avatar Are Invited


Players’ Ball is an annual video gaming event held in San Francisco. It was created to give thanks to the GameSpot community. Everyone was invited and could attend in-person or online through a live video stream.

Inspired by the name of the event, the gritty venue and GameSpot’s much-loved editors, we created a concept and graphics package that was used for all branding and promotion before, during and after the event. Deliverables included a website, emails, online ads, motion graphics, signage, t-shirts and giveaways.