Music. Gossip. Whatever.
Juke.com was set to be the go-to destination for nonstop music news, opinion and interviews curated by a team of top music journalists and critics. It would also house a robust artist catalog, smooth listening experience and community layer.
Working with a breakout team of CBS Interactive department heads, we worked to identify a target audience, content objectives and brand positioning. I was responsible for designing and presenting creative directions for the Juke brand, both online and off.
- Role: Art Director, Designer
- Agency: CBS Interactive
- Creative Director: Courtney O’Connell